Friday, July 28, 2017

"What do you grow on your farm"?

We are often asked the question "what do you grow" when people learn for the first time that we have a small farm. Our answer has always been the traditional, a rundown of all the animals that we raise here.

But yesterday, while pulling weeds (goat feed) I had an inspiration. We do not raise chickens and goats and pigs and ...  , well we do, but that is not what we "raise".  What we raise is... healthy children! 

Let me explain.

Back in my "big business" days we followed a firm principle. To motivate people, never give them a "job", give them a "mission".  The gal that writes code on a computer is not "programming", she is solving a problem, or better yet, enabling a business to solve a person's long term problem. A janitor is not sweeping the floor, he is maintaining a work environment that allows the entire business to function. A receptionist is not "answering the phone", they are providing the face of the company to all newcomers, forming that ever important first impression that makes or breaks a company. 

Humans inherently desire, even need, to be part of something bigger than themselves. Making money is not even a good reason to go to work. Doing something that helps mankind, that changes peoples lives, THAT is what motivates people!

So back to the farm.. we do not raise animals. We do not run a farm. We raise children. We help the elderly regain their life. We restore families to the health they always dreamed of. That is our mission. As a farmer, you dont grow food, you feed people. If you specialize on "good food" then you dont even sell food, you sell health!

The majority of our customers are families and individuals that need food that heals broken bodies. Families that understand that food and nutrition is the foundation upon which all of health depends. Families that need to solve health problems, not hide symptoms. This is why we dont play the "price game"... our products are priced according to actual costs, not competition, not profit, but actual cost. Our profit margin is not built to afford vacations and fancy cars, not even retirement.. the profit margin we seek is simply enough to raise our own children and continue doing this year after year after year.. the ultimate in sustainability. 

So next time we are asked "so what do you grow?" my answer will be "healthy children!"

and that is why we get up every morning with the sun to milk the goats, why we fight the summer heat and winter mud to blister our hands and tire our backs. Not for money, not for the fun of farming, but to have the chance to help one more child or elderly person or family that needs good healthy food. 

No comments:

Post a Comment