Think about something... As a food producer, why do you need "flavorings", even natural flavorings? There is only one answer I can think of... and that is to make something that isnt a particular food taste as if it is. the reality though, is perhaps even more concerning. What exactly IS the thing that is made to taste like food?
This story appeared on 60 minutes recently, explaining a bit about the flavor industry. It is filled with eye opening facts that most people (at least me) have never thought of.
http://www.cbsnews.com/8301-18560_162-57330816/the-flavorists-tweaking-tastes-and-creating-cravings/
I think the reality is, the flavor industry is in fact the enabler for the entire processed food industry. The flavor industry makes it possible to put together the cheapest raw ingredients, and make it taste like or better than real food. The fact is though, it is NOT real food! There is no way that these artificially created proteins, carbs and starches can be compared nutritionally to real naturally produced food. BUT.. it tastes as good or better than real food. Therein lies the problem!
It is not the health concern of the flavoring, rather the concern is that the flavoring is USED to make some non-food product taste like food!
Once you can take empty raw ingredients and create cravings and addictions to the FLAVOR placed on it, you have a goldmine for profit, and a nation with a health care crisis. That is my bottom line, the flavor industry without intending to, is the actual leader of the health care crisis and untold human suffering, because they make it not only possible, but preferable to consume weird "stuff" that tastes great.
So my challenge to you is, next time you buy a "food" look at the lable. If it says "artificial or natural flavors" ask yourself WHY? Why do the raw ingredients not have acceptable flavors? Is the raw ingredient something you recognize? Is it truly Food?
Here again I propose that the solution to your health care crisis is simply... find a local farmer who does things right, buy from them the real food that your body is intended to thrive on, and shun anything that comes in a box, bag, can, or bottle.
This story appeared on 60 minutes recently, explaining a bit about the flavor industry. It is filled with eye opening facts that most people (at least me) have never thought of.
http://www.cbsnews.com/8301-18560_162-57330816/the-flavorists-tweaking-tastes-and-creating-cravings/
I think the reality is, the flavor industry is in fact the enabler for the entire processed food industry. The flavor industry makes it possible to put together the cheapest raw ingredients, and make it taste like or better than real food. The fact is though, it is NOT real food! There is no way that these artificially created proteins, carbs and starches can be compared nutritionally to real naturally produced food. BUT.. it tastes as good or better than real food. Therein lies the problem!
It is not the health concern of the flavoring, rather the concern is that the flavoring is USED to make some non-food product taste like food!
Once you can take empty raw ingredients and create cravings and addictions to the FLAVOR placed on it, you have a goldmine for profit, and a nation with a health care crisis. That is my bottom line, the flavor industry without intending to, is the actual leader of the health care crisis and untold human suffering, because they make it not only possible, but preferable to consume weird "stuff" that tastes great.
So my challenge to you is, next time you buy a "food" look at the lable. If it says "artificial or natural flavors" ask yourself WHY? Why do the raw ingredients not have acceptable flavors? Is the raw ingredient something you recognize? Is it truly Food?
Here again I propose that the solution to your health care crisis is simply... find a local farmer who does things right, buy from them the real food that your body is intended to thrive on, and shun anything that comes in a box, bag, can, or bottle.
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